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Carrera was founded in 1956 in Austria by Wilhelm Anger as the sports eyewear maker Wilhelm Anger Werker inspired by the Carrera Panamericana auto race. In 1964, Wilhelm Anger developed and patented the ‘Optyl’ material, which was a heat-hardened plastic weighing 20% less than acetate resulting in a reduction of allergic reactions and improved fit through a memory effect that provided permanent elasticity and dimensional stability.
Carrera is popular among celebrities and they are often spotted on various day events, sports events flaunting their pair of Carrera eyewear. Celebrities like Paris Hilton, Madonna, Lady Gaga, Rihanna, Usher, Matti Nykänen etc. etc. are seen wearing Carrera sunglasses. Carrera – synonymous with pioneer design and outstanding quality – is a statement brand since 1956 for people who live by their own rules, continuously defying themselves and proudly approaching life standing out from the crowd.
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