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In the early 1920s, the engineer Max Braun founds a machine-building workshop in Frankfurt am Main. On the strength of its groundbreaking inventions for the emerging radio broadcasting industry, the firm opens its own factory to create innovative and extraordinary products to make your everyday life easier. Designing an extraordinary every day since 1920, Braun is a known for creating unmatched consumer products including personal grooming essentials.
In 1988, Braun acquired the French company Silk-épil and launched its epilator business, today one of the company’s core and growth segments. Developments here focused on enhanced efficiency with optimized rollers and a greater number of tweezers, and on improving comfort with flexible heads and massage elements. The epilator is Braun’s most “feminine” product. The products are characterized by soft, organic forms with user elements often in accent colors, emphasizing their cosmetic aspects, while at the same time conveying value and technical expertise.
Hair dryers have long been closely associated with the Braun brand. As early as the 1960s, Braun pioneered relevant technology, and 1978, with the PGC 1000 (1), it succeeded in creating a new innovative model: a compact and efficient hair dryer with an angled grip that was suitable for traveling. One of the latest hair care innovations is the Satin Hair Brush featuring static-reducing ion technology. The hair care division has always maintained close links with the latest trends in hair styling. Accordingly, it has created hair straighteners, curlers, and hair dryer attachments to achieve smoother hair, create greater volume, or form curls.
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